Category Rankings
Which TikTok Shop categories are growing? Where's the opportunity?
$930M+Total Market
62K+Active Shops
WeeklyUpdated
Which TikTok Shop categories are growing? Where's the opportunity?
Sports & Outdoor is the fastest-growing L1 category at +5.58%. Nutrition & Wellness has the highest revenue per shop ($32.61K) — fewer shops, bigger opportunity for newcomers. Beauty remains king at $324M but growth is flat.
Pro members get full category data including revenue per shop, market concentration, and growth velocity.